Globalisation of the economy is intensifying competition
in all industries—it is compelling businesses to find new
value propositions to compete more effectively and thrive.
Rising customer expectations due to the abundant
choices of product and services is pressuring businesses
to continually reinvent themselves and differentiate from
''Almost half of 66% more in their IT budgets than
report investing (more than 30%) respondents that
achieved high revenue growth their peers, on average''
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