Vorwerk boosted company-wide participation by running interactive meetings with Miro Engage and presenting updates in Miro Slides. Live polls, Q&A and reactions captured feedback in real time, while follow-up boards turned input into actions—raising visibility, closing the loop, and improving engagement at scale.

Why Vorwerk turned to Miro

As Europe’s leading direct sales company, Vorwerk needs to keep thousands of colleagues aligned and heard. Email updates and static decks weren’t driving participation, and feedback often arrived late—or not at all. The team adopted Miro Engage for live interactivity and Miro Slides for clearer storytelling and follow-up.

What changed

• Interactive sessions, not broadcasts. Hosts used reactions, polls and Q&A to involve everyone—remote or on-site.

• Structured feedback. Inputs landed on dedicated Miro boards, grouped by theme, owner and due date, making actions trackable.

• Consistent message delivery. Miro Slides combined visuals, timers and presenter tools, keeping sessions tight and on-brand.

• Faster learning loops. Highlights and decisions were shared on the same board, so attendees saw outcomes, not just conversations.

Practical rollout (what Vorwerk did)

1. Define the engagement moments. Quarterly all-hands, product roadshows, and manager enablement sessions.

2. Create a reusable board + slide kit. Cover welcome, agenda, polls, Q&A, sentiment check, and “what we’re changing next.”

3. Assign owners per activity. One host, one moderator for chat/Q&A, one note-taker for themes and commitments.

4. Run short, frequent pulses. 30–45 minute sessions with 3–4 moments of interaction; publish outcomes within 48 hours.

5. Close the loop. Convert top feedback items into actions and tag accountable teams; review progress at the next session.

Results the team observed

• Higher live participation versus previous formats (more reactions and poll votes per session).

• Better quality feedback, faster, thanks to guided prompts rather than open-ended email threads.

• Clear ownership of actions and visible progress between sessions, building trust across teams.

Tip for large enterprises: pair Miro boards with your work management tool (e.g., Asana) so action items become tasks automatically and don’t languish after the meeting.

How you can replicate this

• Start with one high-impact forum (e.g., a monthly town hall).

• Use Miro Engage features you’ll actually facilitate: one live poll, one sentiment check, one Q&A.

• Build a Slides template for recurring sections—wins, risks, roadmap, decisions.

• Time-box Q&A and capture unanswered questions on the board for offline follow-up.

• Share the board link immediately after the session with outcomes and next steps.

Why Miro fits large organisations

• Scale: Works across regions and time zones with async follow-up spaces.

• Clarity: Visuals reduce ambiguity; Slides keeps the story crisp.

• Accountability: Board sections map feedback to owners, dates and status.

Next Steps: Want to run interactive all-hands and show measurable engagement lift? Contact Generation Digital—we’ll help you template the experience, train facilitators, and connect actions to your systems.

FAQ

Q1. How did Vorwerk use Miro to increase engagement?
By running interactive sessions in Miro Engage—with polls, reactions and Q&A—and presenting updates in Miro Slides, then turning feedback into tracked actions.

Q2. Which Miro tools were central to the rollout?
Miro Engage for live interactivity; Miro Slides for concise storytelling and follow-up boards for action tracking.

Q3. Why is Miro effective for large companies?
It combines live participation with structured follow-up, so distributed teams feel heard and see progress between sessions.