Perplexity Premium Sources brings paywalled business datasets into your research workflow, letting you cite Statista statistics, CB Insights market intelligence, and PitchBook private‑market profiles directly in Perplexity answers. You can select these sources in a thread (or use @ tags) to speed up market research and due diligence without switching tools—while keeping sources verifiable.

Most organisations don’t struggle with questions — they struggle with trusted inputs.

If you’ve ever tried to size a market, validate a funding narrative, or benchmark a category, you’ll know the drill: bounce between Statista for statistics, CB Insights for market maps, PitchBook for private‑market profiles, and then try to stitch it all into something coherent.

Perplexity’s Premium Sources feature changes that workflow by letting you pull premium datasets directly into Perplexity answers, with citations, so you can move faster without losing traceability.

What’s new

Perplexity now provides built‑in access to premium data from:

• Statista (statistics, consumer insight reports, forecasts)

• CB Insights (curated market intelligence, research and market maps)

• PitchBook (Essentials dataset: company profiles, deals, investors, funds)

These sources can be used directly inside Perplexity threads and combined with web search or other connectors.

How it works (in plain English)

Premium Sources behaves like a “trusted source layer” you can switch on during research.

You can use it in two ways:

1. Set sources for a thread and select Statista, CB Insights or PitchBook.

2. Start a thread by mentioning @Statista, @CBInsights or @PitchBook.

Perplexity then pulls relevant data from those datasets and returns an answer with citations, so readers can verify what the model used.

Does it cost extra?

Perplexity’s documentation describes Premium Sources as available without a separate sign‑in or separate subscription to the underlying data providers. In practice, usage is plan‑dependent and typically subject to monthly query limits per source, especially on free and Pro tiers.

For teams, the practical takeaway is: you get easier access and simpler workflows, but you still need to plan around usage limits and governance.

Why this matters for research teams

1) Faster market research without sacrificing credibility

AI summaries are only useful if you can defend them.

Premium Sources improves the “auditability” of answers by keeping the data attached to the reasoning, with references — which is particularly helpful for:

• market sizing and category scans

• competitor benchmarking

• executive briefings and board materials

2) Better depth for private markets and innovation tracking

Public web results rarely capture the details analysts actually need: funding history, investor participation, deal context, and comparable signals.

PitchBook and CB Insights data inside Perplexity can accelerate:

• due diligence and pipeline research

• sector mapping and investment themes

• identifying relevant companies, investors, and transactions

3) Less “tab chaos” and fewer manual stitch-ups

The obvious operational win is speed: fewer tools, fewer exports, fewer pasted tables.

But the strategic win is consistency: your team can standardise a workflow where every output includes sources and follows the same structure.

Practical workflows you can run today

Workflow 1: Market sizing + competitor landscape in one thread

• Pull core sizing and forecast statistics from Statista.

• Add category players and trend signals from CB Insights.

• Enrich with firmographic and funding context from PitchBook.

• Output: a short narrative, a bullet summary, and a “sources used” section.

Workflow 2: Fundraising or partnership prep

• Use PitchBook to profile relevant investors and comparable deals.

• Use Statista to validate the market narrative.

• Use CB Insights to frame the competitive landscape.

• Output: a decision memo or pitch‑deck outline.

Workflow 3: Strategic scans (monthly cadence)

Create a repeatable prompt that:

• asks for notable movements in a category

• extracts key stats and citations

• produces a structured update for leaders

This is where Premium Sources can save real time: it supports a “briefing factory” that doesn’t depend on one person knowing where to look.

Governance: keep it verifiable and safe

Premium data access doesn’t remove the need for good practice — it strengthens it.

For high‑stakes work, we recommend:

• Always keep citations visible in deliverables.

• Cross‑check critical numbers before decisions (especially forecasts and funding data).

• Document query limits and expected usage so teams don’t hit caps unexpectedly.

• Define what can be shared externally (some organisations may treat premium outputs as internal-only).

Summary

Perplexity’s Premium Sources brings Statista, CB Insights and PitchBook data directly into the research workflow, helping teams produce more credible answers faster — with traceable citations and less tool‑switching.

Next steps

If you want to operationalise this capability, Generation Digital can help you:

• design research workflows that produce consistent, decision‑ready outputs

• define governance (verification, sharing rules, usage limits)

• integrate premium research into broader collaboration tools

FAQs

What data can I access through Perplexity?

Perplexity can surface select premium datasets from Statista, CB Insights, and PitchBook, such as statistics and forecasts (Statista), market intelligence and market maps (CB Insights), and private‑market company and deal information (PitchBook Essentials).

How does this integration benefit my research?

It reduces tool‑switching and accelerates drafting while keeping answers verifiable through citations. That makes it easier to build reliable research outputs like market scans, competitive landscapes, and investor briefings.

Are there additional costs for accessing these sources?

Perplexity positions Premium Sources as available without a separate sign‑in or separate subscription to each provider. However, access is plan‑dependent and typically includes monthly query limits per source.

How do I use Premium Sources in a thread?

Select the source when you start a thread (Set sources for search) or invoke it by typing @Statista, @CBInsights, or @PitchBook.

Can I combine premium sources with web search or other connectors?

Yes — Perplexity supports combining Premium Sources with web search and other connectors to create richer, more contextual answers.