Automakers don’t need to build OTA platforms to deliver Volvo-style AI upgrades. Generation Digital supplies the rollout orchestration software and AI workflows that plan, govern, communicate, and measure releases—so your existing OTA partner can deliver safely, while customers and dealers stay informed.

Recent industry moves show how powerful an AI upgrade can be when it reaches existing vehicles—but most brands don’t need to reinvent their OTA stack to get there. You need the operating system around the rollout: planning, governance, approvals, content, training, and measurement. That’s where Generation Digital comes in.

We don’t deliver firmware. We deliver the software and AI workflows that help product, engineering, customer service, and dealer networks plan, stage, communicate, and measure a release—so your OTA partner (or in-house platform) can move faster with less risk.

What changes with an AI assistant or HMI refresh?

Whether you’re modernising the HMI first and adding a new assistant later, or rolling both in phases, the hard part isn’t the code—it’s alignment. You’ll juggle eligibility matrices, market/legal differences, owner communications, dealer readiness, and safety messaging. Our stack turns that into a repeatable playbook.

What we provide (and what we don’t)

We do:

• Rollout orchestration software: a single place to model eligibility, manage approvals, run canary rings, and track readiness across markets and nameplates.

• AI-assisted workflows: Sidekick-style flows that draft owner emails, in-car “What’s new” cards, release notes, FAQs, and dealer packs—on brand and localised.

• Governance & audit: decision logs, evidence of compliance, change calendars, and automated sign-off trails.

• Insight loops: dashboards for adoption, CSAT, distraction-related support tickets, and content performance; AI summarises feedback into next-release actions.

We don’t:

• Build or deliver OTA packages, modify ECUs, or ship firmware.

The two-phase pattern (how to mirror it safely)

Phase 1 — HMI/UX foundation

• Ship the navigation and UI improvements first.

• Use our content workflows to generate market-specific “What’s new” and micro-tours.

• Run ringed releases and automate escalation paths if quality thresholds dip.

Phase 2 — AI capability

• Introduce the assistant incrementally (navigation, manual Q&A, messaging first).

• Use our prompt governance to keep tone, disclaimers, and boundaries consistent.

• Capture qualitative feedback from owners and dealers; let AI synthesise themes and surface quick wins for the next patch.

Practical playbook (teams + tools)

1. Eligibility & scope
   Import model/trim/region data. Tag constraints and define the parity set for legacy vehicles.

2. Content & comms at scale
   Our AI workflows produce on-brand: owner emails, push copy, IVI cards, web FAQs, and dealer enablement kits—with localisation and legal checks.

3. Runbooks & approvals
   Pre-baked runbooks cover safety messaging, privacy notices, consent flows, and customer-support macros. Route to Legal/Compliance with tracked SLAs.

4. Dealer readiness
   Generate market-specific dealer packs (talking points, troubleshooting, upgrade windows). Collect field feedback into a shared inbox; AI clusters issues by severity.

5. Measure & learn
   Track uptake, session success, support contacts per thousand vehicles, NPS, and “hands-free task share”. Turn insights into the next sprint with one-click Asana epics.

Where Generation Digital fits in your ecosystem

• Works with your OTA provider/platform: we orchestrate the human and content layers around releases.

• Plugs into your stack: Asana (roadmaps), Slack (war rooms), Notion (runbooks), Glean (knowledge grounding), Miro (HMI reviews).

• Security & privacy: role-based access, environment separation (pre-prod vs prod comms), and audit-ready logs.

FAQs

Do you build or deliver the OTA update itself?
No. We don’t touch firmware. We provide the orchestration layer—planning, approvals, comms, training, and measurement—around your existing OTA platform.

How do you help with safety and compliance?
We standardise driver-distraction messaging, consent flows, and legal reviews; every change is audited and approved before publish.

Can you handle multiple markets and nameplates?
Yes. Our eligibility modelling, localisation, and approval workflows support complex portfolios with different regulatory and language requirements.

What about dealers and customer support?
We auto-produce dealer packs and support macros, collect field feedback, and use AI to surface patterns so fixes land in the next release.

How quickly can we start?
Most teams start with a pilot release: we connect systems, load the model matrix, and run the Phase-1/Phase-2 playbook on one market, then scale.

Next Steps

You bring the OTA. We bring the rollout.
Book a discovery session and see how Generation Digital’s orchestration software + AI workflows can help you deliver a safer, faster, and better-communicated AI upgrade—without rebuilding your platform.