OpenAI now lets developers submit apps for review and publication inside ChatGPT. Once approved, your app appears in the ChatGPT App Directory, a built-in surface where users can browse by category, search, and install apps that enhance conversations—driving discovery and usage without leaving ChatGPT.

Why it matters

• Reach users where they already are. The directory sits inside ChatGPT, so users can find, install, and use your app in the flow of a chat.

• Higher engagement, faster adoption. Apps extend chats with actions (e.g., create content, take real-world actions) and context, which tends to boost repeat usage when the value is immediate.

• A clear, documented path to publish. OpenAI provides submission guidelines, a dashboard workflow, and status notifications through review.

How it works (at a glance)

1. Build and test your app using the Apps SDK and Developer Mode.

2. Verify your developer / organisation account in the OpenAI Platform.

3. Submit from the dashboard with the required metadata and assets.

4. Review: automated checks and policy review; you’ll be notified of status.

5. Publish: approved apps are listed in the App Directory.

Key benefits

• Open submissions. Developers can now submit apps for review and publication, not just run private experiments.

• In-app discovery. A dedicated App Directory makes your listing findable by category and search inside ChatGPT.

• Built-in review and policy alignment. Clear guidelines, status tracking, and email updates reduce guesswork.

What to expect in review

OpenAI’s review checks quality, policy compliance, and compatibility. Owners in a Platform organisation submit builds; only one version per app can be in review at a time. You’ll see status in the dashboard and receive notifications on changes or required fixes.

Eligibility & verification. You’ll need a verified OpenAI platform account to submit. If verification isn’t complete, the dashboard will block submission and show an error (e.g., “Business verification is not complete”).

Practical steps: your submission checklist

Before you submit

• Finalise core flows and test in Developer Mode. Ensure actions, prompts, and error states are robust.

• Prepare metadata: app name, description, category, screenshots or visuals, and a clear privacy statement/URL if applicable.

• Review policies & guidelines: confirm content, branding, and functionality comply with OpenAI’s App Submission Guidelines.

Submitting

• Sign in to the OpenAI Platform, open your Apps dashboard, complete required fields, and submit. You’ll receive an email with a Case ID confirming receipt.

After submission

• Monitor review status in the dashboard; respond to any requested changes. Once approved, your app appears in the ChatGPT App Directory and is discoverable to users.

Tips to maximise approval and discoverability

• Be clear on value. Write a crisp, benefit-led description and choose the most relevant category. (Users browse by category in the directory.)

• Minimise friction. Keep required configuration steps simple and document them in-app.

• Respect privacy. Provide transparent data handling details and links where appropriate.

• Iterate with updates. Ship improvements and bug fixes; resubmission follows the same reviewed flow, one in-review version at a time.

FAQ

What is the benefit of submitting an app to ChatGPT?
You gain in-product discovery via the App Directory, making it easier for users to find, install, and use your app—often increasing engagement.

How can developers submit their apps?
From the OpenAI Platform: build and test, then submit via the dashboard. You need a verified account; you’ll receive an email confirming submission.

What is the review process for app submissions?
OpenAI runs automated and policy checks; you’ll see status updates in the dashboard and receive notifications. Only one version per app can be in review at a time.

Where can users find my app after approval?
In the ChatGPT App Directory, accessible from web and mobile clients.