Why this matters for marketing & comms teams

Creative work is high‑context and deadline‑driven. The friction often isn’t design—it’s handoffs, approvals, and scattered context. AI skills fix the glue work:

• Standardise briefs, checklists and templates so quality is consistent.

• Automate handoffs (create tasks, tag owners, attach files, set due dates).

• Keep brand and compliance rules front‑and‑centre with guided prompts and approvals.

• Produce structured outputs (assets, copy, metadata) that your tools can consume.

What’s new

• Skill directory with partner builds. Discover pre‑built skills from Notion, Canva, Figma and more—deploy in minutes.

• Org‑wide admin controls. Assign roles, scopes and approvals; publish skills to selected teams; view audit logs.

• Open standard for cross‑platform use. Package skills once, run them wherever your team works.

Creative workflow playbooks

1) Campaign brief → first draft (copy + design)

Trigger: marketer selects Create campaign brief Skill.
Actions:

1. Ask 6 required inputs (goal, audience, CTA, channels, budget, deadline).

2. Generate a brief in Notion using your brand template; create an Asana project with sections.

3. Draft first‑pass copy variants (headline, subhead, body) and attach to the task.

4. Create a Figma page with layout frames; add placeholder copy and image prompts.
   Guardrails: brand voice, banned phrases list, mandatory legal line.
   Output: Notion brief link, Asana task IDs, Figma file, status: Draft v0.1.

2) Content review → approval

Trigger: designer marks task Ready for review.
Actions:

1. Summarise changes; compare against brief; run checklist (tone, spelling, accessibility).

2. Route to approver; request comments by due date; remind after 24 hours.

3. If rejected, compile feedback and open sub‑tasks.
   Guardrails: approval matrix by spend/risk.
   Output: decision log, version notes, next steps.

3) Asset versioning at speed

Trigger: Generate variants Skill.
Actions: replicate the base asset into sizes for socials, display, email, print; update copy to channel‑specific limits; create a single release in your DAM.
Guardrails: size/ratio matrix; alt‑text prompts; legal tags.
Output: download links, UTM table, usage rights metadata.

4) Social copy + design bundle

Trigger: Social bundle Skill.
Actions: draft five tone variants; generate Canva templates with locked brand styles; schedule posts; push to approval.
Guardrails: brand palette and typography; competitor exclusions.
Output: scheduled posts with tracking and image alts.

5) Press release → newsroom package

Trigger: PR pack Skill.
Actions: produce a press release draft; a 90‑sec spokesperson briefing; FAQs; image captions; newsroom page; email pitch variants per outlet.
Guardrails: factual claims list; approved quotes only.
Output: newsroom link, asset zip, outreach tracker.

Skill design: the ingredients

• Inputs: keep them minimal and required; offer presets (campaign type, market, product).

• Context: link the brief, brand book, glossary, tone guidelines, audience personas.

• Tools: Notion (knowledge & briefs), Asana (tasks), Miro (storyboards), Canva (templates), Figma (design systems), Glean (search).

• Prompts: task‑specific instructions with acceptance criteria and examples.

• Outputs: JSON for systems + human‑readable summary; filenames with versioning; publish locations.

• Guardrails: approvals, channel rules, legal phrases, accessibility checks, PII handling.

• Observability: logs, cost/time per run, failure reasons, success criteria.

Starter kit (templates you can lift)

• Campaign brief (Notion): purpose, audience, key messages, deliverables, assets, deadlines, success metrics.

• Design checklist (Figma/Canva): brand colours, logo spacing, font sizes, contrast ratio (WCAG), export presets.

• Copy checklist (Notion): voice & tone, banned words, claims & sources, reading level, localisation.

• Approval matrix: who signs what at which spend/risk threshold; SLAs for review.

• Release notes: version, changes, approver, evidence link; publish/rollback button.

Metrics that matter to creatives

• Time to first draft (brief → v0.1).

• Review turnaround (submit → approved).

• Revision count per asset (aim to reduce without harming quality).

• On‑brand score (checklist pass rate).

• Cost per approved asset (tokens/tools/time).

• Hit rate vs. deadline (campaigns shipping on time).

• Accessibility completeness (alt‑text, captions, contrast checks).

Change management (make it stick)

• Run a two‑week pilot with one campaign type.

• Nominate Skill Owners (content, design, social).

• Publish how‑to Looms and one‑page runbooks.

• Hold office hours; collect failure cases; improve prompts weekly.

• Celebrate before/after metrics; retire old workflows.

FAQs

What are AI organisational skills?
Reusable, governed automations that package steps like briefing, drafting, review and publishing so creative teams can execute consistently across tools.

How do we access partner‑built skills?
Via a skill directory curated by your admins. Start with Notion (briefs/runbooks), Canva (brand‑locked templates), Figma (design systems), Asana (execution) and Miro (storyboards).

Will this replace my creatives?
No. Skills remove glue work and speed iterations; humans still lead concepting, taste and final approval.

How do we keep work on‑brand?
Encode brand rules in prompts and checklists, lock templates, and add approval gates for high‑impact assets.

Is this secure?
Use least‑privilege tokens, environment‑specific connections, audit logs and role‑based approvals. Keep sensitive steps human‑in‑the‑loop.

Summary

AI skills bring order and speed to creative work without compromising brand or craft. Start with one campaign type, measure time‑to‑first‑draft and review turnaround, then scale your skill library. Generation Digital can help you implement the templates above and integrate them across your toolset.