Why creatives love Miro Flows (and what’s different)

Traditional whiteboards stop at ideas. Flows sit on the same canvas as your research, wireframes and copy—so the context, prompts and outputs travel together. Marketing teams get clarity (repeatable steps), speed (less glue work), and consistency (brand rules embedded in the Flow).

How Miro Flows work

• On‑canvas workflows. Build a path of steps like create brief → draft → review → approve → publish and run it in place.

• Multi‑step with AI. Add AI actions to summarise, generate, or transform content at each step.

• Connect your tools. Sync outcomes to work trackers or comms tools (e.g., create Asana tasks, post to Slack, attach links to Notion).

• Governance built‑in. Define approvers, SLAs, and logs so nothing gets lost.

Creative workflow playbooks

1) Campaign brief → first draft

Trigger: marketer runs Create Campaign Brief Flow.
Steps: capture goals/audience/CTA/budget; generate Notion brief; open Asana project; create Figma page with frames; draft headline/subhead/body variants; tag owners and due dates.
Guardrails: brand voice, banned phrases, mandatory legal line.
Output: brief link, tasks, draft v0.1, status panel on the board.

2) Review → approval

Trigger: designer sets status Ready for review.
Steps: summarise changes; run checklist (tone, grammar, accessibility); route to approver; remind after 24 hours; if rejected, compile feedback and open subtasks.
Output: decision log, version notes.

3) Asset variants at speed (social bundle)

Trigger: Generate variants Flow.
Steps: clone base asset to required sizes; adapt copy to character limits; generate alt‑text; schedule posts; push to approval.
Output: scheduled post list with links.

4) PR pack from draft

Trigger: PR pack Flow.
Steps: transform a draft into press release, quotes, FAQs, image captions; create newsroom page in Notion; build an outreach tracker.
Output: newsroom link + asset zip.

Starter kit (templates)

• Brief template (Notion): purpose, audience, value props, deliverables, deadlines, success metrics.

• Design checklist: brand colours, spacing, typography, contrast, export presets.

• Copy checklist: voice/tone, localisation, claims & sources, reading level.

• Approval matrix: who signs what by spend/risk; SLAs for review.

• Release notes: version, changes, approver, rollback.

Implementation guide (week‑by‑week)

Week 1: Map & decide. Pick 1–2 campaign types. Diagram your current path on a Miro board; mark delays and handoffs.
Week 2: Build v0. Create the Flow on the board with required inputs, outputs and guardrails; wire to Asana and Notion.
Week 3: Pilot. Run 3–5 real briefs through it; measure time to first draft and review turnaround.
Week 4: Hardening. Add accessibility checks, approval SLAs, logging and a “break‑glass” manual override.
Week 5: Scale. Package the Flow as a team template; train stakeholders; publish an internal guide.

Metrics that matter

• Time to first draft (brief → v0.1)

• Review turnaround (submit → approved)

• Revision count per asset

• On‑brand score (checklist pass rate)

• Hit rate vs. deadline

• Cost per approved asset (tokens/tools/time)

• Accessibility completeness (alt‑text, captions, contrast checks)

FAQs

How do Flows improve team collaboration?
Everything happens where the ideas live—on the board—so people can comment, edit and run steps without switching apps.

What makes Flows different from other tools?
They combine visual canvases with AI and multi‑step automation, keeping context, prompts and outputs together.

Do Flows work for remote teams?
Yes. They’re built for distributed work with async comments, mentions and notifications.

What skills do we need to start?
None beyond your current Miro skills. Start with templates; extend gradually.

Summary

Miro Flows bring creative clarity: repeatable steps, fewer handoffs, and faster approvals—all on the board you already use. Start with one campaign type, measure the metrics above, and scale from there. Generation Digital can help you design Flows, connect systems, and train your team.