How much does Asana cost?
Asana offers a free Personal plan, then paid tiers: Starter at $10.99 per user/month billed annually ($13.49 monthly) and Advanced at $24.99 ($30.49 monthly). Enterprise pricing is custom. Starter adds AI, Timeline and automation; Advanced adds portfolios, Goals and analytics integrations.

Choosing the right Asana plan comes down to team size, governance needs, and how much value you’ll get from AI-driven automation and portfolio reporting. Below you’ll find up-to-date pricing, what’s included at each tier, and credible ROI signals for modern work management.

Last updated: 28 January 2026 (London).

Quick view: Asana plans & prices

• Personal (Free): £0 / $0 for 1–2 users (basic lists/boards, calendar).

• Starter: $10.99 per user/month billed annually ($13.49 monthly billing). Adds Asana AI, Timeline/Gantt, Workflow Builder, dashboards, custom fields, forms, unlimited automations.

• Advanced: $24.99 per user/month billed annually ($30.49 monthly). Adds Goals, unlimited portfolios, Portfolio Workload, Salesforce/Tableau/Power BI integrations, approvals, proofing, native time tracking, scaled security.

• Enterprise / Enterprise+: contact sales; adds SSO/SCIM, data residency, EKM, HIPAA (where applicable), advanced permissions, sandboxes, audit log API and more.

Notes: Asana confirms Starter/Advanced seat minimums (from 2 seats) and no single-user paid plans; usage limits were removed on new Starter/Advanced plans to better align price with value.

GBP pricing: Asana lists USD on the public page; the ROI calculator supports GBP to model savings and compare against your local salary costs. VAT may apply per UK rules at checkout.

Discounts: Non-profits can access discounted Starter/Advanced annual plans; Asana also runs regional promotions from time to time.

What you actually get for the money

• Automation & AI (Starter+): Asana AI and AI Studio (with optional credits) reduce manual coordination and speed status updates.

• Portfolio & capacity (Advanced+): Unlimited portfolios, portfolio workload and native time tracking help programme leads balance resources across teams.

• Enterprise controls: Data residency, audit logs, EKM and guest domain controls for regulated environments.

Analyst view: Asana is a Leader in Forrester’s 2025 CWM Wave (highest score for strategy), signalling strong enterprise fit/value.

ROI: what work management tools return

Even small reductions in “work about work” (status chasing, duplicate effort, meeting drag) change the maths. Asana’s long-running Anatomy of Work research shows ~60% of a knowledge worker’s day can be spent on coordination, not skilled work—highlighting a large optimisation pool.

• Asana ROI modelling: The official ROI Calculator lets you plug team size, salaries and function (incl. GBP) to estimate time/cost savings from automation and clarity.

• Peer TEI signals: Independent Forrester TEI studies on adjacent work/collaboration platforms routinely show 200–400%+ three-year ROI with payback in <12 months (e.g., Wrike 396%, Workiva 208%). While commissioned and not Asana-specific, they illustrate typical value drivers: fewer manual hand-offs, faster cycle times, and tool consolidation.

• Analyst coverage: Forrester’s 2025 CWM Wave positions Asana as a Leader, indicating strategic strength in human+AI coordination—often correlated with higher adoption and ROI in enterprise roll-outs.

How to justify the business case:

1. Quantify coordination time (meetings, status, rework) using your calendar/tool data.

2. Map the reduction with Starter vs Advanced features (automation, portfolios, time tracking).

3. Convert hours saved × blended salary rate; compare to licence + enablement costs. Use sensitivity bands (±20%).

FAQs (pricing & cost)

Is there a true free plan?
Yes—Personal is free for up to two users with core views (list/board/calendar).

What’s the minimum paid seat count?
Asana does not offer 1-seat paid plans; small seat bundles start at two seats.

Annual vs monthly—what’s cheaper?
Annual billing is lower per user (e.g., Starter $10.99 vs $13.49 monthly; Advanced $24.99 vs $30.49).

Do charities get discounts?
Eligible non-profits receive discounts on Starter and Advanced annual plans.

Does Asana show UK pricing?
Public pricing is often in USD, but you can model in GBP via the Asana ROI calculator; VAT may apply at checkout.

What’s different about Advanced?
Advanced adds Goals, unlimited portfolios, Portfolio Workload, native time tracking, and BI/CRM integrations.