Privacy Policy

Last updated: 11/11/2025

1. Who we are

Generation Digital Limited (Company No. 10407335) is a private limited company registered in England and Wales, with a registered office at Hilden Park Accountants, Tonbridge Road, Hildenborough, Kent TN11 9BH. Companies House+1
We (“we”, “us”, “our”) act as the data controller for your personal data.

2. Information we collect

We collect and handle the following personal data you provide to us or that we obtain through our services:

• Contact details (name, job title, company name, email address, phone number) when you fill in a form, schedule a meeting or email us directly.

• Marketing and engagement information, like whether you have opened an email, clicked a link, registered for an event, or downloaded content.

• Technical data via cookies and analytics, including IP address, browser type, operating system, pages visited, session duration.

• Enrichment and business-contact data through tools such as Apollo, Crossbeam and HubSpot (and others you authorize) to keep accurate company and contact records.

• Advertising information when you engage with our campaigns on LinkedIn, Facebook, Reddit, Google or other platforms.

3. How we collect data

You provide us data when you:

• Submit a form, download content or register for an event through our website.

• Schedule a meeting with our team.

• Email us directly.

• Interact with marketing communications (email, social media, or paid-advertising campaigns).

• Are involved in partner referral or co-marketing activities, and your info gets shared with us under legitimate interest.

4. How we use your data

We process personal data based on legitimate interest (and consent when applicable) to:

• Respond to your inquiries and manage our relationship with you.

• Send you information about our products, services, and partner solutions (including via Mailchimp and other mailing platforms).

• Engage in marketing initiatives and manage advertising on social media and search platforms (LinkedIn, Facebook, Reddit, Google).

• Collaborate in marketing with relevant trusted partners when there’s a business need to share data.

• Enhance our website, services, and internal processes using analytics and enrichment data.

• Comply with legal obligations and safeguard our rights.

If you object to processing based on legitimate interest, you may exercise your rights under Section 9 below.

5. Sharing your data

We do not sell or rent your personal data.
We may share personal data with trusted partners or vendors when there’s a valid business reason under legitimate interest, including:

• Marketing or referral partners collaborating with us for joint campaigns.

• CRM, analytics, or enrichment providers (e.g., Apollo, Crossbeam, HubSpot, Mailchimp, Resend, Loveable, Asana, Miro, Notion).

• Advertising platforms (e.g., LinkedIn, Facebook, Reddit, Google) when you engage through one of our campaigns.

• Legal or regulatory authorities as required.

All third-party recipients must handle your data securely, in compliance with Canadian privacy regulations and our agreements.

6. Data storage and security

We store your personal information in secure systems. Access is restricted to authorized personnel, and we utilize encryption and other appropriate technical and organizational measures to protect your data against unauthorized processing, accidental loss, destruction, or damage.

7. International transfers

If personal data is transferred outside Canada, we ensure proper safeguards are in place (such as standard contractual clauses or other legal mechanisms) to offer adequate protection.

8. Data retention

We retain your personal data as necessary to fulfil the purposes described unless a longer retention period is lawfully required or allowed. If you request to delete your data (refer to Section 9), we will act within a reasonable timeframe.

9. Your rights

Under Canadian privacy laws, you have the right to:

• Request access to the personal data we hold about you.

• Request corrections of any inaccurate data.

• Request deletion of your data (“right to be forgotten”), subject to legal obligations.

• Request restricting the processing of your data.

• Object to processing based on legitimate interest.

• Withdraw consent where it's used for certain processing activities (like marketing).

• Request data portability as applicable.
  To exercise any of these rights, please contact us at hello@gend.co.

10. Marketing communications

By submitting a form, booking a meeting, or emailing us, you consent to us storing your information and sending relevant updates or marketing communications about our services and partner solutions. You may opt out anytime by:

• Clicking the “unsubscribe” link in any marketing email; or

• Emailing us at hello@gend.co requesting removal.
  Note that opting out of marketing won't prevent service-related communications (like updates about a meeting you've booked).

11. Cookies and tracking — summary

We employ cookies and similar technologies for:

• Essential cookies: These facilitate website functionality (such as maintaining session state, enabling forms).

• Analytics cookies: These help us comprehend how visitors use our website to make improvements (e.g., Google Analytics).

• Advertising/tracking cookies: Used to deliver targeted ads via LinkedIn, Facebook, Reddit, Google and other platforms and to assess campaign performance.
  You can manage or disable cookies through your browser settings; note that limiting essential cookies may impact your experience with certain features. For further details, please see our separate Cookie Policy or the “Cookie Settings” link on our website.

12. Updates to this policy

We may update this Privacy Policy periodically. The latest version will always be accessible on our website at www.gend.co/privacy, including the effective date at the top.

13. Contact us

If you have questions or concerns about this policy or how we manage your data, please contact us:
Email: hello@gend.co
Address: Generation Digital Limited, Hilden Park Accountants, Tonbridge Road, Hildenborough, Kent TN11 9BH
If our response is unsatisfactory, you can lodge a complaint with the appropriate Canadian privacy authority.