The leadership perspective: accessibility is a product decision

Accessibility in sports isn't just about ramps and signage—it's about reducing barriers in the journey. The LTA has been focused on creating a digital path that turns curiosity into participation: find a court → book → pay → enter → play → return. That seamless process matters more than any single feature. This effort results in easier discovery and booking, reduced admin for venues, and wider participation across parks and clubs.

What’s new & what truly helps

1) Easy discovery and booking

Players can find and book courts, classes, and local leagues within minutes using the LTA’s booking service and apps, available on both web and mobile. Confirmation details (including gate PINs) are accessible in the Advantage portal for convenient retrieval.

2) Smart gate access = open and secure venues

Gate access technology connects bookings to entry, allowing venues to open courts to broader audiences while keeping facilities secure and enabling instant payments. There are two systems, including a solution for venues without mains power, all integrated with ClubSpark.

3) Coaching & grassroots at scale

The ecosystem includes coach tools (attendance and session management via the ClubSpark LTA Coaching app) and inclusive programs like Open Court (disability tennis) and SERVES (communities in need). Technology supports scheduling, discovery, and continuity.

4) Membership that simplifies admin

The Advantage membership links bookings, leagues, and benefits—and in paid tiers, adds extras like My Game+ for stats—giving casual players and regulars a unified digital identity.

The LTA makes tennis more inclusive by digitizing the whole journey: web/mobile booking, gate access tied to reservations, coach tools, and inclusive programs such as Open Court and SERVES. The outcome is reduced friction for players and venues—and more people playing tennis more often.

How this removes real barriers

• Time & travel anxiety: clear availability, pricing, and location all in one place.

• Confidence at the gate: a confirmed booking produces a PIN or controlled entry—avoiding awkward interactions.

• Coaching continuity: digital rosters and check-ins help coaches keep new players engaged and returning.

• Inclusion by design: structured national programs (Open Court, SERVES) meet people where they are and guide them toward adapted sessions.

Integrate it into your operations: conduct accessibility audits with Asana

If you’re a municipal body, venue operator, or university sports service, combine LTA tools with a structured accessibility workflow to ensure your websites, PDFs, and booking processes comply with WCAG standards. Use our guide to map checks, assign tasks, resolve issues, and verify—all within Asana:
➡︎ How to manage accessibility testing in Asana — gend.co/blog/asana-accessibility-testing.

Why use Asana? You get checklists, accountability, evidence links, and a clear audit trail; perform quarterly assessments alongside content updates and venue changes. (If reviewing permissions or external sharing settings, see our Asana security article.)

Practical steps (for venue & program leaders)

1. Publish the complete journey on your site: “Find a court → Book → Pay → Enter” with links to the LTA booking page or your ClubSpark instance.

2. Implement gate access if you manage parks: broaden access securely and facilitate pay-and-play.

3. List inclusive sessions (e.g., Open Court) with accurate tags for wheelchair, visually impaired, or deaf tennis.

4. Launch the Asana audit project: WCAG checks as tasks; items that don't meet criteria get fixed with set deadlines; retest before campaigns.

FAQs

How is technology making tennis more inclusive?
By removing barriers in the journey—online booking, secure gate access, and inclusive programs highlighted digitally—so more people can discover, enter, and enjoy courts without previous experience or club memberships. Lawn Tennis Association

What specific tools are available?
LTA’s Play/booking services and apps, ClubSpark venue tools, gate access systems, Advantage membership, and coach apps for session management. Google Play | Lawn Tennis Association | clubspark.lta.org.uk

Who benefits?
New and returning players, disabled players through Open Court, communities via SERVES, and venue operators who can reduce admin work and open courts securely. Lawn Tennis Association

Can we integrate this with our internal operations?
Yes—perform accessibility audits in Asana to ensure your sites, PDFs, and venue pages are compliant and clear, then directly link to the LTA booking process. Generation Digital

Useful Links

• Asana (conduct accessibility audits & campaigns) →

• Miro (map journeys & signage flows) →

• Notion (publish guides & FAQs) →

• Glean (highlight policy & guidance in context) →

• Accessibility audits in Asana (blog) → https://www.gend.co/blog/asana-accessibility-testing Generation Digital