Save 15 Hours on Every Creative Request with Asana AI Studio

Reclaim 15 Hours of Production Time on Every Creative Request

For busy marketing and creative teams, the intake → production → approval cycle often gets slowed down due to incomplete briefs, manual updates, and scattered hand-offs. Clear Channel Outdoor used Asana AI Studio to automate the "administrative tasks" in creative intake, reporting a 60% reduction in manual effort, which equated to about 15 hours saved per request during the pilot stage.

“If there are tools that allow us to do our work smarter, faster, and more effectively, it would be foolish not to use them.” — Dan Levi, CMO, Clear Channel Outdoor. LinkedIn

How Asana AI Studio removes obstacles in creative operations

A unified work layer. AI functions best within your work operating system. Asana AI Studio is a no-code builder for AI-powered workflows that summarize, generate, and execute actions—integrated directly within Asana. It works in conjunction with AI Teammates for rule-driven tasks with human oversight.

1) AI-enhanced briefing

• Requesters submit a form; AI helps to structure and add missing details (product, asset specifications, due dates, channels).

• Result: fewer back-and-forth communications and quicker production commencement.

2) Automated status updates & reporting

• AI summarizes project status, risks, and blockers for stakeholders—eliminating manual deck creation.

• Leaders have a unified view, reducing the need for “chase” meetings.

3) Smooth hand-offs

• Intake automatically turns into actionable task lists (checklists, ownership, deadlines), with AI rules keeping dependencies current.

• Creative, copy, media, and approvals are all managed in one flow.

Outcomes you can rely on

When you move from fragmented tools to an AI-supported workflow in Asana:

• Faster time-to-market. Shorter approval cycles and punctual asset delivery. (Asana customer stories detail sped-up campaign timelines and approval throughput.)

• More time for creativity. Administrative tasks diminish; your team can focus on ideas and craftsmanship.

• Scale without burnout. Standardized templates + AI rules enable handling of more requests without additional staff. (The Clear Channel team manages over 2,500 requests/month, making automation crucial.)

Implementation blueprint (what we build for you)

Phase 1 — Discover & design (1–2 weeks)

• Map your current request types, approvers, SLAs, and common blockers.

• Define intake forms + fields, naming, permissions, and necessary metadata.

Phase 2 — Build AI-assisted intake (2–3 weeks)

• Configure AI Studio rules for brief enhancement, task creation, and dependency updates.

• Set up dashboards for throughput, cycle time, and timely delivery.

Phase 3 — Approvals & publishing (1–2 weeks)

• Create approval tasks and decision gates; ensure audit trails are captured.

• Integrate file storage/design tools; standardize versioning.

Phase 4 — Prove value (2–4 weeks)

• Run a pilot (one brand or region). Track:

  • hours/request saved,

  • cycle-time reduction,

  • % of briefs needing rework,

  • stakeholder satisfaction scores (CSAT).

What “good” looks like (KPIs to track)

• Hours saved per request (goal: double-digit reductions; CCO’s pilot indicated around 15 hours).

• Cycle time from intake to first draft to final approval.

• On-time delivery rate and accuracy of first briefs.

• Request volume per PM headcount (capacity enhancement).

• Meeting time and status-reporting effort.

Why partner with Generation Digital

We’re a Platinum Asana Solutions Partner with expertise in creative operations. We design AI-assisted workflows that are secure, measurable, and user-friendly, ensuring lasting success. You receive: intake templates, AI Studio rules, portfolio dashboards, approval gates, governance, and change playbooks.

👉 Contact us about a blueprint for Asana AI Studio—so your team can save hours on every creative request and deliver superior work more quickly.

FAQs

How accurate is the “15 hours saved” claim?
It’s based on the results from Clear Channel Outdoor’s pilot shared by Asana: a ~60% reduction in manual intake work, equating to approximately 15 hours per request. Results can differ—hence our pilot approach and tracked KPIs.

What distinguishes AI Studio from AI Teammates?
AI Studio lets you create no-code AI workflows (summarize, generate, act). AI Teammates are delegated agents that execute rules and tasks under human control—complementary features in Asana’s AI stack.

Does this replace our creative staff?
No. The goal is to alleviate administrative duties (brief gaps, updates, chasing) so humans can focus more on strategy and craft.

What does a typical first build include?
Sector-specific intake forms, required fields, AI rules for brief enrichment and task creation, approval gates, and dashboards. We measure KPIs from the start.

Does Asana support approvals and audit trails?
Yes—approval processes are built-in, with clear decision records and ownership.