AI prompts for marketing are short, structured instructions for tools like ChatGPT, Copilot and Gemini to produce on‑brand copy or insights. Strong prompts specify audience, goal, tone, constraints and success criteria. They accelerate routine tasks while improving consistency—when paired with clear review steps, governance and UK‑appropriate compliance language.

Why this matters now

Budgets are tight, demand for content is high, and channels are multiplying. The right prompts let small teams operate like larger ones—without sacrificing brand voice, compliance, or quality. This guide gives you safe, paste‑ready templates plus a simple review checklist so your output is accurate, consistent and on‑brand.

The universal marketing prompt template

Copy this and fill in the brackets.

You are a [role, e.g., UK B2B content strategist] at [company] serving [audience].
Task: [clear outcome, e.g., write a 120‑word meta description].
Context: [campaign, offer, product, URL, data points].
Tone & style: [3–5 adjectives] + [brand voice notes].
Constraints: [UK spelling], [no PII], [claims must be supportable], [include/exclude terms], [word count].
Format: [bullets/table/markdown], [CTA], [UTM ideas], [alt text].
Quality bar: [what “good” looks like], [avoid clichés], [provide 2 options and 1 risky idea]

Quality checklist (use before publishing)

• Can a UK reader understand this without US jargon?

• Are all facts verifiable from public sources?

• Does the copy match our brand voice and reading level?

• Does it handle personal data responsibly (no PII pasted in)?

• Are claims proportionate and compliant (no unsubstantiated superlatives)?

Common pitfalls

• Over‑automating ideation and losing originality.

• Using outdated stats without dates.

• Forgetting alt text and accessibility.

• Letting tools slip Americanisms into UK copy.

• Publishing without human QA and legal checks where needed.

SEO prompts (briefs, titles, metas, outlines)

1) SEO brief from a seed topic

Create an SEO brief for the topic “[seed]” for a UK B2B audience. Include: primary/secondary keywords, search intent, 10 subtopics, a 20‑word featured‑snippet answer, internal links to [/miro/], [/asana/], [/notion/]

2) Page outline with snippet targeting

Draft an H1–H3 outline for “[topic]

3) Title & meta generator

Suggest 10 title tags (≤60 chars) and 10 meta descriptions (145–160 chars) for “[page]

4) Internal linking plan

5) Featured snippet paragraph

Write a neutral, 50‑word definition of “[term]

Content marketing prompts (blogs, thought leadership, repurposing)

6) Blog outline from interview notes

7) Turn a webinar into assets

8) Style‑guide extraction

9) Human‑sounding thought leadership

10) Accessibility pass

Social media prompts (LinkedIn, X, Instagram)

11) LinkedIn carousel plan

Create a 7‑slide LinkedIn carousel outline for “[topic]

12) LinkedIn posts (voice‑true)

13) X threads

14) Social copy from long‑form

15) Community replies

Propose 10 authentic reply templates to common community questions about “[topic]

Email marketing prompts (nurture, product updates, events)

16) B2B nurture sequence

Write a 5‑email B2B nurture for “[offer]

17) Re‑engagement

18) Event campaign

Create an email + landing page copy set for a UK webinar on “[topic]

19) Product update notes

20) Deliverability check

Advertising prompts (search, social, display)

21) Search ads

Generate 10 RSA headlines and 4 descriptions for the keyword “[term]

22) Social ads

Provide 5 ad copy variations for LinkedIn Sponsored Content promoting “[offer]

23) Creative testing plan

24) Landing page stub

25) Compliance sanitiser

Product marketing prompts (positioning, PRDs, releases)

26) Messaging house

27) Competitive one‑pager

28) Release comms kit

29) Customer story draft

30) Proof validation

Analytics & research prompts

31) Content gap analysis

32) Topic map

Generate a topic map around “[theme]

33) Voice‑of‑customer mining

34) Brief‑to‑draft traceability

35) KPI narrative

Governance, safety & compliance prompts

36) Data‑handling guardrails

37) Accuracy gate

38) Bias check

39) Legal review prep

40) Post‑publication audit

Tool‑specific tips (Miro, Asana, Notion, Glean)

• Miro: Convert prompt outputs into sticky‑note boards; use frames for step flows; export as PDF for sign‑off.

• Asana: Turn prompt‑generated checklists into tasks with owners and due dates; tag with campaign codes.

• Notion: Store prompt templates in a central database; add properties for channel, use case, and status.

• Glean: Use precise queries to fetch facts from your internal sources; ask for citations, dates, and confidence.

Example: “fill‑in‑the‑blanks” prompt cards (paste‑ready)

Use these as quick cards in your team wiki.

1. Persona snapshot (100 words)

Summarise the [persona]

2. Value prop (2 sentences)

For [audience] who struggle with [pain], we help them [outcome] by [how]. Proof: [evidence]. Tone: [style]

3. Meta description (≤155 chars)

Write a compelling, accurate meta for “[page]

4. LinkedIn post (≤130 words)

Draft a practical post on “[insight]

5. Email CTA lines (5 variants)

Propose 5 succinct CTA lines aligned to “[offer]

6. FAQ builder (table)

7. Case study outline

8. Claims softening

9. Accessibility alt text

Write concise, descriptive alt text (≤125 chars) for this image description: [describe]

10. Post‑publish optimisation

FAQs

What makes a good marketing prompt?
Include role, audience, objective, constraints, examples, and a review checklist.

Can we use AI prompts with UK compliance rules?
Yes—embed disclaimers, data‑handling notes, and “do not include personal data” instructions.

How do we keep brand voice consistent?
Provide 3–5 voice examples and ask the model to extract a style guide before drafting.

Which tool should we use?
For drafting: any leading LLM interface. For collaboration: Miro. For execution: Asana. For knowledge: Notion/Glean.

How do we measure impact?
Track time saved, error rates, content performance, and reuse of templates.

Next Steps

If you’d like help turning these into your internal playbook, then we’ll tailor the cards to your audience, tone and risk profile, and build a governance‑friendly review process.