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Asana is a project and workflow management tool that helps organisations of all sizes - from startups with just a few employees to enormous enterprises. Asana is based on the kanban style of project management, which sees a project moves down a physical or virtual line of tasks that need to be completed in order, giving you plenty of options for how you view and manage your work.

One of the best parts about Asana is that it is flexible in its pricing plan, and there are several packages with different features. The free Asana plan is good for getting started, while the premium is better suited for small businesses/start ups needing clarity for project management.

There are three main Asana pricing plans and an enterprise plan:

  • Basic: This is the free option for individuals or small teams that are just getting started with Asana.
  • Premium: $10.99 per user per month annually. (€10.99/£9.49)
  • Business: $24.99 per user per month annually. (€24.99/£20.99)
  • Enterprise: Pricing is on a case-by-case basis and requires an assessment by the sales team.

Let's look at each of these plans in detail to understand better what features they provide.

Asana Basic 

Asana Basic is the company's free tier. It is ideal for individuals and freelancers looking to organise their projects better. As the simplest version of the product, it is still pretty useful, particularly because not all project management software offers a free plan. It includes list and board views, a calendar view, the ability to create tasks, assignees and due dates, and the ability to collaborate with up to 15 others.

Asana Premium

Asana Premium is the first paid tier. Prices start as little as $10.99 per user per month. This tier provides additional project management fundamentals, such as task dependencies, milestones, timelines, and reporting. The Premium plan is sometimes enough for most small and mid-sized teams. Managers will be able to use key features for team coordination, such as dependencies and milestones.

Asana Business

Asana Business costs $24.99 per user, per month. This tier adds features that large teams will appreciate, including forms, proofing, Portfolios (for an overview of progress on all projects), and the ability to lock custom fields. The new Workload feature displays the workload for each of your team members. Asana also plans to add advanced workflow rules in the coming months. The Business tier is for larger companies or organisations that need the Portfolios feature to track everything properly. Forms and proofing are also key features.

Asana Enterprise

Finally, there's Asana Enterprise. This tier supports the features that large corporations need, such as SAML, user provisioning (and de-provisioning), data export and deletion, custom branding, priority support, and the ability to block native integrations. The enterprise tier is for corporations or any other massive organisation that needs more control over Asana in order to manage its users. This is price upon enquiry with a Sales Representative. 

Asana Costs per user

Similar to other business software, Asana charges on a per user basis. This can sometimes mean a higher cost compared to flat fees. But this model allows companies to scale their service fairly between smaller teams and larger corporations.

The minimum team for Premium is just five members so it means even small teams can enjoy advanced functionality. 


Asana is a project management software that is definitely worth the money. It can still be very useful even if you stick to the free version. Asana's pricing structure offers several options for smaller teams as well as enterprise-level organisations.

The best way to figure out which Asana plan you need is to start with a free trial with us at Generation Digital.

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