Privacy Policy

Last updated: 11/11/2025

1. Who we are

Generation Digital Limited (Company No. 10407335) is a private limited company registered in England and Wales, with registered office at Hilden Park Accountants, Tonbridge Road, Hildenborough, Kent TN11 9BH. Companies House+1
We (“we”, “us”, “our”) act as the data controller for your personal data.

2. Information we collect

We collect and process the following personal data that you provide to us or that we gather through our services:

• Contact details (name, job title, company name, email address, phone number) when you fill in a form, book a meeting or email us directly.

• Marketing and engagement data (for example whether you have opened an email, clicked a link, registered for an event or downloaded content).

• Technical data via cookies and analytics (IP address, browser type, operating system, pages visited, session duration).

• Enrichment and business-contact data via tools such as Apollo, Crossbeam and HubSpot (and others you have authorised) so we maintain accurate company and contact records.

• Advertising data when you engage via our campaigns on LinkedIn, Facebook, Reddit, Google or other platforms.

3. How we collect data

You supply us with data when you:

• Submit a form, download content or register for an event via our website.

• Book a meeting with our team.

• Email us directly.

• Interact with marketing communications (email, social or paid-advertising campaigns).

• Are part of a partner referral or co-marketing activity and your details are shared with us under a legitimate interest basis.

4. How we use your data

We process personal data on the basis of legitimate interest (and where applicable for consenting purposes) to:

• Respond to enquiries you make and manage our relationship with you.

• Send you information about our products, services and partner solutions (including via Mailchimp and other mailing platforms).

• Engage in marketing campaigns and manage advertising on social media and search platforms (LinkedIn, Facebook, Reddit, Google).

• Conduct joint marketing with relevant trusted partners when there is a business reason to share data.

• Improve our website, services and internal processes using analytics and enrichment data.

• Comply with legal obligations and protect our rights.

If you object to processing on the basis of legitimate interest, you may exercise your rights under Section 9 below.

5. Sharing your data

We do not sell or rent your personal data.
We may share personal data with trusted partners or vendors where there is a valid business reason under legitimate interest, including:

• Marketing or referral partners working with us for joint campaigns.

• CRM, analytics or enrichment providers (e.g., Apollo, Crossbeam, HubSpot, Mailchimp, Resend, Loveable, Asana, Miro, Notion).

• Advertising platforms (e.g., LinkedIn, Facebook, Reddit, Google) when you engage via one of our campaigns.

• Legal or regulatory authorities where required.

All third-party recipients are required to handle your data securely, in compliance with UK/EU GDPR and our contractual agreements.

6. Data storage and security

We hold your personal information in secure systems. Access is limited to authorised personnel, we apply encryption and other appropriate technical and organisational measures to protect your data against unauthorised or unlawful processing, accidental loss, destruction or damage.

7. International transfers

If personal data is transferred outside the UK or European Economic Area (EEA), we ensure that appropriate safeguards are in place (for example standard contractual clauses or other lawful mechanisms) to provide adequate protection.

8. Data retention

We retain your personal data for as long as is necessary to fulfil the purposes described above unless a longer retention period is required or permitted by law. If you ask us to delete your data (see Section 9) we will act within a reasonable time frame.

9. Your rights

Under the UK GDPR and EU GDPR you have the right to:

• Request access to the personal data we hold about you.

• Request correction of any inaccurate data.

• Request deletion of your data (“right to be forgotten”), subject to legal obligations.

• Request restriction of processing of your data.

• Object to processing based on legitimate interest.

• Withdraw consent where we rely on it for particular processing activities (for example marketing).

• Request data portability where applicable.
  To exercise any of these rights, please contact us at hello@gend.co.

10. Marketing communications

By submitting a form, booking a meeting or emailing us, you consent to us storing your information and sending you relevant updates or marketing communications about our services and partner solutions. You may opt out of these communications at any time by:

• Clicking the “unsubscribe” link in any marketing email; or

• Emailing us at hello@gend.co requesting removal.
  Please note that even if you opt out of marketing, we may still send you service-related communications (for example regarding a meeting you booked).

11. Cookies and tracking — summary

We use cookies and similar technologies for the following purposes:

• Essential cookies: These allow our website to function (for example maintaining session state, enabling forms).

• Analytics cookies: These help us understand how visitors use our website so we can improve it (for example Google Analytics).

• Advertising/tracking cookies: These are used to deliver targeted advertisements via LinkedIn, Facebook, Reddit, Google and other platforms, and to measure campaign performance.
  You can manage or disable cookies at any time through your browser settings; note that restricting essential cookies may affect your ability to use certain features. For further detail please see our separate Cookie Policy or the “Cookie Settings” link on our website.

12. Updates to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website at www.gend.co/privacy and will include the effective date at the top.

13. Contact us

If you have questions or concerns about this policy or how we handle your data, please contact us:
Email: hello@gend.co
Address: Generation Digital Limited, Hilden Park Accountants, Tonbridge Road, Hildenborough, Kent TN11 9BH
If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.