The real collaboration problem in manufacturing

For leaders in manufacturing and operations, the phrase "cross-functional collaboration" often means endless internal emails, siloed information, and complex workflows managed across messy spreadsheets. This is the definition of chaos, especially in a global organisation. KW Automotive faced this exact challenge, operating across 15 departments and with 450 employees. They needed a solution that could truly streamline global manufacturing, not just another tool.

Case study: KW Automotive’s operational backbone

KW Automotive chose Asana to build the operational backbone for their company. The result was the elimination of internal emails and the unlocking of cross-functional collaboration. By migrating their work from fragmented trackers and emails into a structured system, they brought clarity to their processes. This session proved that Asana is not just for creative teams, but is a powerful tool for complex, large-scale operations, providing simpler systems and smoother processes.

What operations leaders actually need (verifiable, scalable)

We understand that you are sceptical of promises. What you need are verifiable solutions. By using a single system like Asana, we help operations teams map and redesign processes, establish SOPs, and use AI to remove repetitive tasks and highlight bottlenecks. This focused, streamlined system ensures that all 450 employees and 15 departments have a clear, scalable way of working. You gain the control and visibility needed to cut manual effort and drive crucial business outcomes: better operational efficiency and less friction.

Next step: replace spreadsheets with a true backbone

If you are ready to replace spreadsheets and trackers with an intelligent operational backbone, contact Generation Digital. We offer expert workflow consulting and design to tailor Asana for your complex manufacturing and operations requirements.

Asana for manufacturing provides a single operational backbone that replaces email threads and spreadsheet trackers. Teams map processes, standardise SOPs, automate routine work with AI, and gain real-time visibility across departments—reducing manual effort and friction while improving throughput and on-time delivery for complex, global operations.

FAQ

Q1. Why is Asana better than spreadsheets for manufacturing ops?
Because it standardises workflows, centralises SOPs, and gives live visibility across departments—reducing rework and email handoffs.

Q2. Can Asana handle shop-floor to leadership workflows?
Yes. Use templates for SOPs, intake forms for requests, automations for routing/approvals, and dashboards for executive visibility.

Q3. How fast can we see value?
Start with 2–3 processes (e.g., change requests, maintenance, NPI tasks). Pilot for 30 days, measure cycle time and email reduction, then scale.

Q4. Does Asana support AI for operations?
Yes. Use AI to summarise updates, suggest next steps, generate checklists from SOPs, and flag blockers across projects.

Q5. What services do you provide?
Generation Digital designs workflows, templates, and SOP frameworks; configures automations and permissions; and trains teams for sustained adoption.