Perplexity’s $750m Microsoft Azure deal - what it means

Perplexity’s $750m Microsoft Azure deal - what it means

Perplexity

Feb 2, 2026

The image features a digital representation of Perplexity AI's multi-cloud strategy, showcasing a futuristic network design with a prominent Perplexity logo, illustrating the company's technological advancements and collaboration with platforms like Microsoft Azure.
The image features a digital representation of Perplexity AI's multi-cloud strategy, showcasing a futuristic network design with a prominent Perplexity logo, illustrating the company's technological advancements and collaboration with platforms like Microsoft Azure.

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Perplexity has reportedly agreed a $750m, three-year cloud deal with Microsoft to run AI workloads on Azure via Microsoft’s Foundry platform. The tie-up lets Perplexity access models from OpenAI, Anthropic and xAI while continuing to use AWS, signalling a multi-cloud strategy for its AI search products.

What happened (and why it matters):
According to reports from Reuters citing Bloomberg News, Perplexity has entered a three-year, $750m agreement with Microsoft to run AI workloads on Azure. The arrangement uses Microsoft’s Foundry programme, giving Perplexity access to frontier models from labs including OpenAI, Anthropic and xAI.

The essentials at a glance

  • Deal size & term: ~$750m over three years.

  • Platform: Microsoft Azure via Foundry for model sourcing and deployment.

  • Model choice: Access to multiple third-party models (OpenAI, Anthropic, xAI).

  • Cloud stance: Perplexity says AWS remains a primary/preferred provider, signalling a multi-cloud approach.

Why Microsoft Foundry matters

Foundry is Microsoft’s programme for helping companies train, deploy and scale AI systems on Azure using a range of partner models. For a fast-growing AI search player, it reduces time-to-market for new features, hardens reliability, and offers capacity options tied to Microsoft’s data centre footprint. It also positions Azure as an attractive home for multi-model strategies.

Perplexity’s multi-cloud play

Stating that AWS remains in the mix helps Perplexity balance cost, performance, and regional availability while avoiding lock-in. Multi-cloud also spreads risk across providers and lets Perplexity select best-in-class models and accelerators (including those powered by Nvidia). For enterprise buyers, this reads as resilience + choice rather than a single-vendor dependency.

What it could mean for AI search users

  • Faster feature rollouts: Foundry access to multiple model families should accelerate experimentation (e.g., retrieval-heavy tasks, summarisation, code, or multimodal).

  • Performance and cost tuning: Running the “right model for the job” can improve latency and economics for high-volume search queries.

  • Reliability: Azure capacity + an AWS backbone aims to improve availability during peak demand.

The competitive context: Azure vs AWS

The deal underscores a competitive year for cloud AI workloads. As Azure lands more AI-native customers, it pressures AWS to demonstrate comparable breadth of model access and MLOps tooling. For Microsoft, attaching a prominent AI search brand reinforces its ecosystem beyond its investment in OpenAI.

What to watch next

  • Product updates from Perplexity: Look for new features that lean on multi-model orchestration and larger inference capacity.

  • Pricing or tier changes: Compute-intensive features may appear in premium tiers first.

  • Further cloud announcements: Expect more “multi-cloud” narratives as AI applications scale globally.

Bottom line for digital leaders

If you’re evaluating AI search for knowledge work, provider diversity and model flexibility are becoming hygiene factors. This deal suggests that AI search vendors will increasingly market multi-cloud and multi-model as enterprise-grade capabilities. Our recommendation: pilot with clear evaluation criteria (latency, grounding quality, cost per query) and structure contracts that keep your options open.

Editor’s note (2 February 2026): This piece summarises reports available at the time of writing. We’ll update if either company publishes formal statements with additional terms.

FAQ

Q1: What exactly is Microsoft Foundry and why is Perplexity using it?
A: Foundry is Microsoft’s programme for deploying and scaling AI models on Azure. Perplexity can use it to run models from OpenAI, Anthropic and xAI, helping it scale features faster without committing to a single model family.

Q2: Does this mean Perplexity is leaving AWS?
A: No. Reports indicate Perplexity continues to use AWS and describes it as a preferred or primary provider. The Microsoft agreement adds capacity and model access rather than replacing AWS.

Q3: How big is the deal and for how long?
A: About $750 million over three years, according to Bloomberg reporting referenced by Reuters.

Perplexity has reportedly agreed a $750m, three-year cloud deal with Microsoft to run AI workloads on Azure via Microsoft’s Foundry platform. The tie-up lets Perplexity access models from OpenAI, Anthropic and xAI while continuing to use AWS, signalling a multi-cloud strategy for its AI search products.

What happened (and why it matters):
According to reports from Reuters citing Bloomberg News, Perplexity has entered a three-year, $750m agreement with Microsoft to run AI workloads on Azure. The arrangement uses Microsoft’s Foundry programme, giving Perplexity access to frontier models from labs including OpenAI, Anthropic and xAI.

The essentials at a glance

  • Deal size & term: ~$750m over three years.

  • Platform: Microsoft Azure via Foundry for model sourcing and deployment.

  • Model choice: Access to multiple third-party models (OpenAI, Anthropic, xAI).

  • Cloud stance: Perplexity says AWS remains a primary/preferred provider, signalling a multi-cloud approach.

Why Microsoft Foundry matters

Foundry is Microsoft’s programme for helping companies train, deploy and scale AI systems on Azure using a range of partner models. For a fast-growing AI search player, it reduces time-to-market for new features, hardens reliability, and offers capacity options tied to Microsoft’s data centre footprint. It also positions Azure as an attractive home for multi-model strategies.

Perplexity’s multi-cloud play

Stating that AWS remains in the mix helps Perplexity balance cost, performance, and regional availability while avoiding lock-in. Multi-cloud also spreads risk across providers and lets Perplexity select best-in-class models and accelerators (including those powered by Nvidia). For enterprise buyers, this reads as resilience + choice rather than a single-vendor dependency.

What it could mean for AI search users

  • Faster feature rollouts: Foundry access to multiple model families should accelerate experimentation (e.g., retrieval-heavy tasks, summarisation, code, or multimodal).

  • Performance and cost tuning: Running the “right model for the job” can improve latency and economics for high-volume search queries.

  • Reliability: Azure capacity + an AWS backbone aims to improve availability during peak demand.

The competitive context: Azure vs AWS

The deal underscores a competitive year for cloud AI workloads. As Azure lands more AI-native customers, it pressures AWS to demonstrate comparable breadth of model access and MLOps tooling. For Microsoft, attaching a prominent AI search brand reinforces its ecosystem beyond its investment in OpenAI.

What to watch next

  • Product updates from Perplexity: Look for new features that lean on multi-model orchestration and larger inference capacity.

  • Pricing or tier changes: Compute-intensive features may appear in premium tiers first.

  • Further cloud announcements: Expect more “multi-cloud” narratives as AI applications scale globally.

Bottom line for digital leaders

If you’re evaluating AI search for knowledge work, provider diversity and model flexibility are becoming hygiene factors. This deal suggests that AI search vendors will increasingly market multi-cloud and multi-model as enterprise-grade capabilities. Our recommendation: pilot with clear evaluation criteria (latency, grounding quality, cost per query) and structure contracts that keep your options open.

Editor’s note (2 February 2026): This piece summarises reports available at the time of writing. We’ll update if either company publishes formal statements with additional terms.

FAQ

Q1: What exactly is Microsoft Foundry and why is Perplexity using it?
A: Foundry is Microsoft’s programme for deploying and scaling AI models on Azure. Perplexity can use it to run models from OpenAI, Anthropic and xAI, helping it scale features faster without committing to a single model family.

Q2: Does this mean Perplexity is leaving AWS?
A: No. Reports indicate Perplexity continues to use AWS and describes it as a preferred or primary provider. The Microsoft agreement adds capacity and model access rather than replacing AWS.

Q3: How big is the deal and for how long?
A: About $750 million over three years, according to Bloomberg reporting referenced by Reuters.

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Digital

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London
EC4R 1AP
United Kingdom

Canada Office

Generation Digital Americas Inc
181 Bay St., Suite 1800
Toronto, ON, M5J 2T9
Canada

USA Office

Generation Digital Americas Inc
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Brooklyn, NY 11201,
United States

EU Office

Generation Digital Software
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Dundalk
A91 X2R3
Ireland

Middle East Office

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An Narjis,
Riyadh 13343,
Saudi Arabia

UK Fast Growth Index UBS Logo
Financial Times FT 1000 Logo
Febe Growth 100 Logo (Background Removed)


Company No: 256 9431 77
Terms and Conditions
Privacy Policy
Copyright 2026