Glean’s seven marketing agents streamline core GTM work: SEO keyword research, article evaluation, customer proof capture, customer reference summaries, persona-based event messaging, event descriptions and LinkedIn post drafts. Each agent plugs into your company context to produce structured, reviewable outputs that scale quality and speed.

Why this matters now

Marketing context lives across sales calls, docs and briefs. Glean’s January 2026 drop turns that scattered knowledge into reusable assets with seven purpose-built agents available in the Agent Library—so teams move faster without sacrificing credibility.

The 7 agents (what they do & why it helps)

1. SEO keyword research from sales calls
   Find recurring pains and phrases in call transcripts, cluster them into keyword ideas and topics—grounding SEO in buyer language.

2. SEO article evaluation
   Audit any blog URL against a 21-question helpful-content checklist and return a true/false scorecard to guide edits.

3. Customer testimonials from calls
   Extract specific quotes with speaker, account owner, call date and recording link—ready for decks and case studies.

4. Customer reference summary
   Assemble a standardised customer story (industry, challenges, deployment, outcomes) from scattered internal sources.

5. Persona-based event messaging
   Generate a concise event pitch brief tied to your positioning, personas, customer examples and partner context.

6. Marketing event description
   Turn event briefs into clean, multi-angle descriptions with essentials (date, venue, rules, value) for channels.

7. LinkedIn post draft
   Create on-brand posts from provided sources, add standardised UTMs and return a pre-filled share link.

How they work together: Use sales-call keywords → evaluate articles; pull testimonials → expand into reference summaries; draft event descriptions → tailor floor messaging → amplify via LinkedIn.

Practical steps (deploy in weeks)

1. Pick two workflows (e.g., SEO refresh + event promotion) and define success measures (turnaround time, content quality, reuse).

2. Enable the agents in Glean’s Agent Library and connect sources (call recordings, briefs, messaging docs).

3. Add review gates (editorial/VPM sign-off) and log outputs per asset for auditability.

4. Scale with governance: manage access, provenance and approvals using Glean’s agent framework built on enterprise context.

FAQs

Q1: How do AI agents enhance content evaluation?
The SEO article evaluation agent applies a 21-question checklist and returns a structured scorecard to flag gaps and guide edits.

Q2: Can these agents integrate with existing tools?
Yes—agents read your connected internal sources (calls, docs, briefs) and output standardised assets you can reuse across CRM and content systems.

Q3: What impact do they have on customer engagement?
They surface credible proof (quotes, references) and persona-relevant messaging, improving trust and conversion across campaigns and events.

Next Steps

Want these agents producing proof points, SEO insights and event content in days—not months? Contact Generation Digital for a governance-first rollout and measurable wins in your first sprint.