Miro, FigJam and Mural are leading online whiteboards, but they suit different teams. Miro is the most flexible for cross-functional work and enterprise scale, with strong governance options and frequent product updates. FigJam is simplest for teams already in Figma. Mural is facilitation-led, with enterprise controls built for structured workshops and regulated environments.

Picking a visual collaboration tool in 2026 isn’t about who has the most sticky notes. It’s about how well the platform scales: governance, AI support, facilitation workflows, integrations, and whether the tool becomes a reliable “work surface” for product, delivery, and strategy — not just workshops.

This guide compares Miro vs FigJam vs Mural for teams who need a platform that can handle real work, not just brainstorming.

At-a-glance: what each tool is best for in 2026

Choose Miro if you want… a broad “innovation workspace” that spans workshops, diagrams, product discovery, prototyping and governance at scale, with active investment in new collaboration and AI features.

Choose FigJam if you want… a lightweight whiteboard that feels effortless for sessions and teams who already live in Figma, including “open sessions” that let people join for 24 hours without a login.

Choose Mural if you want… facilitation-first workflows and strong enterprise controls (SSO/SCIM, data residency, BYOK options), especially in organisations that treat collaboration as an operating model.

Pricing: how the commercial models compare

Pricing changes often, so treat public figures as directional and validate with the vendor at purchase time.

Miro pricing (Free → Enterprise)

Miro publicly lists Free, Starter, Business and Enterprise plans, plus Enterprise Guard as an add-on for Enterprise.

What this means in practice: Miro’s “step-up” tends to be driven by governance and admin needs (controls, security, provisioning), not by core whiteboarding features.

FigJam pricing (via Figma plans/seats)

FigJam is available across Figma plans, with a seat-based model (e.g., collab/dev/full seats) and plan tiers.

What this means in practice: FigJam is usually “best value” when you’re already paying for Figma seats — otherwise it can feel like you’re buying into a broader platform just to get a whiteboard.

Mural pricing (Free → Enterprise)

Mural lists Free, Team+, Business and Enterprise tiers and emphasises flexible collaboration models (e.g., visitors/guests).

What this means in practice: Mural often appeals to organisations that want structured facilitation + enterprise controls without turning the platform into a wider design stack.

Feature comparison that matters for buying decisions

1) Facilitation and workshops

• FigJam is very strong for quick sessions: templates for common ceremonies, voting sessions, and low-friction participation.

• Mural has a facilitation heritage — many teams choose it because it supports repeatable workshop formats and governance around how sessions are run.

• Miro has matured into a broader collaboration surface and is shipping facilitation and engagement capabilities as part of wider product updates.

Rule of thumb: If workshops are the core output, FigJam or Mural are usually easier to standardise quickly. If workshops are one input into delivery, Miro tends to fit better.

2) “Guest access” and getting people into the room

If you run sessions with externals (customers, partners, execs), entry friction becomes a real cost.

• FigJam open sessions allow anyone to join and edit for 24 hours without needing an account; admins can manage/disable open sessions at org level.

• Mural supports visitors and guest access models, with differences by plan.

• Miro varies by plan and governance posture; it’s powerful, but organisations often tighten external sharing for control (typically a deliberate enterprise choice).

Buyer tip: Ask, “How many sessions do we run with non-employees each month?” The answer should heavily influence your choice.

3) AI capabilities and “work acceleration”

AI is increasingly about speeding up synthesis and turning collaboration into artefacts (flows, summaries, plans) — with governance.

• Miro is actively shipping AI-related collaboration capabilities and workflows.

• FigJam / Figma positions FigJam as AI-assisted for getting started and maintaining momentum, within the wider Figma ecosystem.

• Mural offers Mural AI (availability depends on plan and packaging).

Enterprise reality: the best AI experience is the one you can govern (permissions, data handling, controls). Treat AI as a deployment topic, not just a feature.

4) Enterprise security, compliance and governance

This is often the deciding factor for serious rollouts.

• Miro highlights certifications such as SOC 2 Type II and ISO/IEC 27001, and offers enterprise controls plus governance add-ons like Enterprise Guard.

• Mural emphasises enterprise security controls (SSO, SCIM), data residency and BYOK options.

• FigJam / Figma enterprise governance depends on your Figma plan and admin controls; open sessions are a notable capability, but need policy decisions in regulated environments.

If you’re in a regulated environment: shortlist based on your security baseline first (SSO/SCIM, audit needs, external sharing policy, residency), then decide on usability.

5) Ecosystem fit and integrations

• FigJam fits best when your design and delivery ecosystem is already Figma-first.

• Miro is typically chosen when the whiteboard needs to serve product, ops, and delivery teams — not only design.

• Mural often wins when facilitation, structured workshops and enterprise governance are the primary drivers.

Procurement tip: Map your most common workflows (e.g., discovery → synthesis → backlog → roadmap) and pick the tool that reduces tool-hopping.

Which should you choose?

Choose Miro if…

• You need a platform that supports multiple team types (product, delivery, ops, leadership) and doesn’t collapse under scale.

• You want active innovation in collaboration and AI workflows.

• You anticipate governance requirements (and possibly security add-ons).

Choose FigJam if…

• Your org is already deep in Figma, and you want a simple “jam space” for fast alignment.

• You run lots of sessions with externals and value open sessions.

Choose Mural if…

• Your priority is facilitation as a repeatable practice, with enterprise controls like SSO/SCIM, residency and BYOK options.

• You want a collaboration platform that’s comfortable in more formal governance environments.

Practical buying checklist (what to evaluate in a pilot)

1. External collaboration: how do guests join, and what do they need to do?

2. Governance: SSO/SCIM, sharing controls, audit and admin reporting expectations.

3. Repeatability: can you standardise templates, naming conventions, and “how we run sessions”?

4. Workflow output: can teams turn boards into deliverables without manual clean-up?

5. Total cost: seats + add-ons + enablement time (training, template governance, rollout).

FAQs

Is Miro better than FigJam?

Often yes for cross-functional and enterprise rollouts, because Miro offers broader workspace capability and governance options. FigJam is excellent when you’re already standardised on Figma and want lightweight sessions and easy participation.

Is Mural better than Miro for workshops?

Mural is widely chosen for facilitation-led programmes and enterprise controls. Miro can absolutely run workshops, but buyers often choose based on whether they want a facilitation platform first (Mural) or a broader collaboration surface (Miro).

Do these tools support SSO and SCIM?

Mural highlights SSO (SAML 2.0) and SCIM provisioning in its trust and security documentation. Miro supports enterprise provisioning capabilities and promotes enterprise security controls and certifications; availability depends on plan.

Can external participants join without an account?

FigJam supports “open sessions” where anyone can join and edit for 24 hours without a login (admin-controllable). Mural and Miro support external collaboration models too, typically governed by plan and admin settings.

Which is best for enterprise security and compliance?

Miro and Mural both position strongly on enterprise security and compliance, with published certifications and enterprise-grade controls. The right choice depends on your governance model, data residency needs, and how you handle external sharing.