Reclaim 15 Hours per Creative Request with Asana AI Studio

Reclaim 15 Hours of Production Time on Every Creative Request

For busy marketing and creative teams, intake → production → approval is often slowed by incomplete briefs, manual updates, and scattered hand-offs. Clear Channel Outdoor piloted Asana AI Studio to automate the “work about work” in creative intake—reporting a 60% reduction in manual effort, which equated to ~15 hours saved per request (pilot stage).

“If there are tools that allow us to do our work smarter, faster, more effectively, it would be crazy not to use them.” — Dan Levi, CMO, Clear Channel Outdoor. LinkedIn

How Asana AI Studio removes friction from creative ops

A single, unified work layer. AI works best inside your operating system for work. Asana AI Studio is a no-code builder for AI-powered workflows that summarise, generate, and take actions—right inside Asana. It now sits alongside AI Teammates for delegated, rule-driven tasks with human oversight.

1) AI-enhanced briefing

• Requesters submit a form; AI helps structure and enrich missing detail (product, asset specs, due dates, channels).

• Result: fewer back-and-forth cycles and faster production starts.

2) Automated status updates & reporting

• AI summarises project status, risks and blockers for stakeholders—no manual deck-building.

• Leaders see the same truth in one place; fewer “chase” meetings.

3) Seamless hand-offs

• Intake auto-converts into actionable task lists (checklists, owners, deadlines), with AI rules keeping dependencies up to date.

• Creative, copy, media and approvals stay in one flow.

Outcomes you can bank on

When you shift from fragmented tools to an AI-assisted workflow in Asana:

• Faster time-to-market. Shorter approval cycles and on-time asset delivery. (Asana customer stories show accelerated campaign timelines and approval throughput.)

• More time for creative work. Admin melts away; your team focuses on ideas and craft.

• Scale without burnout. Standardised templates + AI rules let you handle higher request volumes without adding headcount. (Clear Channel’s team fields 2,500+ requests/month, making automation pivotal.)

Implementation blueprint (what we build for you)

Phase 1 — Discover & design (1–2 weeks)

• Map your current request types, approvers, SLAs and common blockers.

• Define intake forms + fields, naming, permissions, and required metadata.

Phase 2 — Build AI-assisted intake (2–3 weeks)

• Configure AI Studio rules for brief enrichment, task creation, and dependency updates.

• Set up dashboards for throughput, cycle time, and on-time delivery.

Phase 3 — Approvals & publishing (1–2 weeks)

• Create approval tasks and decision gates; capture audit trails.

• Integrate file storage / design tools; standardise versioning.

Phase 4 — Prove value (2–4 weeks)

• Run a pilot (one brand or region). Track:

  • hours/request saved,

  • cycle-time reduction,

  • % briefs requiring rework,

  • stakeholder satisfaction (CSAT).

What “good” looks like (KPIs to track)

• Hours saved per request (target: double-digit reduction; CCO’s pilot indicated ~15h).

• Cycle time from intake → first draft → final approval.

• On-time delivery rate and first-time-right briefs.

• Requests/PM headcount (capacity gain).

• Meeting time and status-reporting effort.

Why partner with Generation Digital

We’re a Platinum Asana Solutions Partner experienced in creative ops. We design AI-assisted workflows that are secure, measurable, and loved by users—so the wins stick. You get: intake templates, AI Studio rules, portfolio dashboards, approval gates, governance, and change playbooks.

👉 Talk to us about a blueprint for Asana AI Studio—so your team can save hours on every creative request and ship better work, faster.

FAQs

How real is the “15 hours saved” claim?
It comes from Clear Channel Outdoor’s pilot results shared by Asana: a ~60% reduction in manual intake work, equating to ~15 hours per request. Your mileage will vary—hence our pilot approach and KPIs.

What exactly is AI Studio vs. AI Teammates?
AI Studio lets you build no-code AI workflows (summarise, generate, act). AI Teammates are delegated agents that run rules and tasks with human control—complementary layers in Asana’s AI stack.

Will this replace our creatives?
No. The aim is to remove admin (brief gaps, updates, chasing) so humans spend more time on strategy and craft.

What does a typical first build include?
Sector-specific intake forms, required fields, AI rules for brief enrichment and task creation, approval gates, and dashboards. We instrument KPIs from day one.

Does Asana support approvals and audit trails?
Yes—approvals are native, with clear decision records and owners.