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Workplace by Facebook Launch Strategy

Communications Strategy

Strategy and Approach

We recommend creating a plan that has three phases:


Inform your coworkers that Workplace is coming, highlight the benefits of Workplace and drive excitement for launch day. Reassure people that Workplace is a work platform that they are encouraged to use during work time. Leaders are best placed to do this.


Bring everyone onto Workplace. Explain how your coworkers can join in - this includes providing clear guidance and steps for people to access Workplace in the way that best suits their role.

Post Launch

Continue to educate your organisation on how they can use Workplace in their everyday roles. Provide examples and demonstrations of the value everyone will gain from Workplace; this involves examples of current working practices they might move into the platform, but also inspiration of new, more efficient ways of working from other organisations.

workplace by Facebook: Communications strategy how-to

Tactical How-to


In the run up to launch, it is important to announce that Workplace is coming soon, and explain why it is a significant change for the organisation. This typically involves a series of communications from leaders giving details on when and why Workplace is launching. You can send this pre-launch communication via various channels such as emails, in your newsletter, posters throughout the office and video B-roll through on-site screens are a few ways to build excitement through your communications.

At Launch

The objective is to provide clear guidance and steps for how each employee can claim their account in a way that is appropriate for their role. Those who work in a store will most likely need instructions on how to install and login through the mobile app, versus a desk worker who will be using email and their browser.

We recommend using all of your current communications channels to ensure all your employees are aware of the launch on the launch day. You should consider digital channels, print media, in-person meetings and Workplace help booths onsite in your offices.

Post Launch

Launching Workplace is just the beginning. Once everyone has joined the platform, you have a universal opportunity to include the whole organisation in different types of celebrations and moments to kick-start the value everyone will gain from Workplace.

In the first 4-6 weeks, we recommend running a regular series of communications on Workplace to maintain activity and engagement while people develop new habits to sign-in regularly. We recommend engaging your leaders as part of an engagement campaign such as highlighting connectedness through Workplace, inviting innovation and ideas from everyone, celebrating your culture, or re-aligning your co-workers to a single company mission. In addition, providing a series of helpful tips on using Workplace is effective, particularly around notifications, groups, profiles and types of posts.


Quick Guide to Workplace Chat
Quick Guide to Workplace by Facebook Chat
Download the quick guide to Workplace Chat to find out what it can do, how to use it and what types of organisations are using Workplace Chat to enhance collaboration.
Driving Employee Engagement on Workplace
Driving Employee Engagement on Workplace by Facebook
This guide explains how to assess your current employee engagement status and what necessary steps you can take to drive workplace engagement.
Using Workplace as Your Company Intranet
Workplace is more than a communications tool, it's a place for collaboration and centralising work. This guide gives you details on how to use Workplace as your intranet.


Simple, predictable and with with no long-term contracts.

$0 /month

Standard licence: Free for all customers

$4 /month

Advanced licence: Per person, per month

$1.50 /month

Frontline licence: Per active user, per month


Workplace Advanced & Frontline Add-On is free for registered non-profits and staff of educational institutions.

Frontline Add-On licences can be used in conjunction with Advanced Licences giving you a more affordable way of giving deskless workers access to Workplace at a lower cost

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