Workplace by Facebook Launch Strategy

Strategy and Approach

Before launching Workplace, the 6 steps of readiness will ensure all key decision makers are aligned and bought in to using Workplace. Completing the 6 steps of readiness will set you up for a successful launch of Workplace.

1. Align on business drivers
2. Gain executive sponsorship
3. Ensure IT alignment
4. Build your project team
5. Confirm if you'll need Partner support
6. Identify a launch date

Tactical How-to

1. Align on business drivers
Clearly identify what your company goals are that can be impacted via Workplace. This is not about launching “just another tool” but about transforming your organisation with tangible objectives and plans.

2. Gain executive sponsorship
Confirm that your C-suite is ready to embrace a new way of communicating and sharing direction to your organisation on Workplace.

3. Ensure IT alignment
Understanding your technical landscape will result in better security, account management and automation on Workplace. Including your IT team early will ensure a successful launch of Workplace.

4. Build your project team
Gather the following leads to support your Workplace Transformation journey before you get started:

• Executive Sponsor: Drives Workplace buy-in and direction from the top of the organisation.
• Project Manager: Manages the end-to-end Workplace launch project. Coordinates resources throughout the launch process.
• IT Lead: Imports all employees to Workplace and integrates Workplace with your identity provider/SSO if applicable. Sets up integrations and bots to simplify your organisations' processes using Workplace and other tools you already use.
• Internal Communication Lead: Plans and executes a multichannel communication strategy to drive excitement and engagement about Workplace across your whole organisation.
• Champions and Influencers: Workplace advocates who shape your Workplace community by adding content in preparation for launch and building excitement across your organisation.

5. Confirm if you'll need Partner support
Partners will help you reduce your project work and drive higher engagement rates across your organisation. You can work with a Workplace Partner to launch Workplace company-wide and increase adoption after you launch.

6. Identify a launch date
Confirming a launch date to deploy Workplace to your whole organisation will help you stay on track and motivated.