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Workplace by Facebook Launch Strategy

Executive Engagement

Strategy and Approach

Leaders are often wondering 'Do we have what it takes to innovate and stay ahead or still be relevant in the next 10 years?' Workplace helps with two key areas:

  • Adapting to the modern Workplace
  • Empowering organizations to work better together

Align your executives on why introducing Workplace supports the goals of your organization. Based on the goals, encourage them to model the behaviours you want to see on Workplace. For example, if leaders want to hear feedback from their frontline and customer-facing employees, they should engage with those employees directly on Workplace with polls and Live Q&As.

worklace by Facebook: executive engagement tactics

Tactical How-to

Prepare a succinct business case for why you need Workplace now using this template for business cases.

Help executives become familiar and comfortable with the platform by coaching them and providing support resources. Walking them through how to use Workplace and its key features is important. You want your executives to feel confident with the platform and ready to engage as soon as you launch, so they can lead from the front. Some Executives are more social than others so your coaching plan should be tailored to them but look to cover the below points:

  1. Walk through key Workplace features for executives such as going live and posting
  2. Have them download Workplace and Work Chat. They should then create their own "Executive Team" group and encourage them to start posting in the group.
  3. Outline their role as leaders before launch, during launch week and beyond. Work with them to film a welcome to Workplace video, they should feel comfortable going live with employees, and they should encourage ideas from your community.


Quick Guide to Workplace Chat
Quick Guide to Workplace by Facebook Chat
Download the quick guide to Workplace Chat to find out what it can do, how to use it and what types of organisations are using Workplace Chat to enhance collaboration.
Driving Employee Engagement on Workplace
Driving Employee Engagement on Workplace by Facebook
This guide explains how to assess your current employee engagement status and what necessary steps you can take to drive workplace engagement.
Using Workplace as Your Company Intranet
Workplace is more than a communications tool, it's a place for collaboration and centralising work. This guide gives you details on how to use Workplace as your intranet.


Simple, predictable and with with no long-term contracts.

$0 /month

Standard licence: Free for all customers

$4 /month

Advanced licence: Per person, per month

$1.50 /month

Frontline licence: Per active user, per month


Workplace Advanced & Frontline Add-On is free for registered non-profits and staff of educational institutions.

Frontline Add-On licences can be used in conjunction with Advanced Licences giving you a more affordable way of giving deskless workers access to Workplace at a lower cost

Interested in Workplace?