Workplace by Facebook Launch Strategy
Group Structure and Content
1. Top down - bottom up feedback
Organisations communicate top down to broadcast messages to employees and providing a feedback loop helps ensure opinions and ideas from everyone feed into how the organisation is run. This type of communication is an important way to align leadership and employees as well as notify employees of important changes. You can start creating these announcement and social groups by moving company-wide email communications to an FYI Group.
Examples of these groups include 'All Employee FYI', 'London Announcements', 'UK Social'
2. Team communication
This is where the day to day work gets done. Think about each team in your organisation and create a group for that team with the manager as an admin. Also have each of your champions create groups to reflect projects they are leading. Next time someone goes to send a lengthy 'mass email' put it into the team or project group on Workplace and collaborate much more efficiently.
Examples of these groups include 'Marketing Team', 'Western Region HR Team', 'Website Relaunch Project'
3. Cross functional collaboration
One of the more challenging communication flows for organisations is the ability to collaborate across regions, languages and teams. However, with Workplace, the ability to develop a collective knowledge base is made easier, with open discussion or team groups, helping to bring the whole organisation together.
Examples of these groups include 'Bright Ideas', 'Customer Experience Ideas', 'IT Helpdesk'. Also think about having a feedback group for each team so everyone knows exactly how to reach out to them. Some examples include 'Marketing Feedback', 'IT Feedback'
4. Working with people outside your company
Workplace is not only for your internal employees to connect and collaborate. You can also use Workplace Mutli-Company Groups with people you work with outside your organisation so you can bring the conversation onto Workplace. You can manage projects just as you would internally but have the ability to do so with external members.
Pro Tip: Adding 'MCG' to the name of Multi-Company Groups will highlight to your internal team members that this is a group with people outside your organisation.
When creating your groups make sure you think about:
Who is the intended audience for the group and how useful is it to people in the organisation?
Posting permissions (accessible from group settings)
Who do you want to be able to post in the group? Think about the importance of the posts (e.g. you might only want select people to post in an all company group)
There are several ways to control membership to groups
Simple, predictable and with with no long-term contracts.
Standard licence: Free for all customers
Advanced licence: Per person, per month
Frontline licence: Per active user, per month
Workplace Advanced & Frontline Add-On is free for registered non-profits and staff of educational institutions.
Frontline Add-On licences can be used in conjunction with Advanced Licences giving you a more affordable way of giving deskless workers access to Workplace at a lower cost